It’s official! On Friday, March 31st, we formally changed our name to Bouvier Grant Group. With this new brand comes a newly styled website, a new learning management system for our online library of NIH grantwriting courses, and a new logo that distills the essence of who we are.Now that you’ve had a chance to see our new look, we want to explain a bit more about its meaning and symbolism.
Our Logo
Our new logo is inspired by the pine tree, a symbol of strength, adaptability, and wisdom. The pine tree has been revered by many cultures for its ability to withstand harsh environments and its soothing scent, which creates a feeling of warmth and comfort. For Native Americans, the pine tree represents wisdom and longevity, while in other cultures, it’s a symbol of peace.
Pine trees are known to survive in rocky soil, drought, and heavy snow, making them incredibly adaptable. They have a strong, stubborn nature and fight for survival in any location they are placed. In strong winds, they may bend to avoid breaking, but they always point upwards, reaching higher and higher, much like an arrow.
Like the pine, Bouvier Grant Group is stalwart and seasoned, standing tall. But we’re also proud of our mission to lift up our clients and learners. Our objective is to help researchers grow, succeed, and rise above by delivering high-quality grantwriting training and support with valuable educational resources in our online course library. The act of writing a grant application is fundamentally about reaching for the sky. We’re there to help grantwriters push their reach even higher.
Our Colors
The colors you’ll see in the logo, on the website, and throughout the new learning management system are drawn from the imagery of pines reaching for the clouds. In addition to a palette of earthy greens and blues, you may sometimes see a pop of orange or yellow, reminiscent of the sun breaking through the trees at sunrise or sunset.
One of our clients beautifully summed up our reasons for choosing these images and colors:
“For me it evokes a sense of upward trajectory (elevating competitiveness of applications, improving grantsmanship skills, manageable career-building steps, maybe hinting at revise-and-resubmit-until-you-win encouragement), variations on a theme (multiple funding mechanisms and career stages, complementary strategies, simultaneous efforts underway, multifaceted approaches), dimensionality and perspective, a sense that developing successful applications is both a science and an art (stained-glass effect comes through for me), and all with a cool color palette and a sense of nature (tree-like shapes) that encourage staying calm. The inversion of the V in Bouvier is clever and “sticky”. Perhaps some or all of this was intended. In any case, it’s FABULOUS! The new name is great too – while keeping Meg herself in the forefront and retaining the outstanding reputational value of the Bouvier name, it conveys that the power and effectiveness of the company draw on the talents and strengths of the team.”
Sharon E. R. Franks, Ph.D.
Senior Director, Research Development (RD)
University of California San Diego
We’re excited about our new brand and new learning tools, and we’re so grateful to all our clients and learners for celebrating with us! There will be even more exciting changes and additions in the coming months. We can’t wait to share it all with you.
